According to a 2015 report by Social Media Examiner, a whopping 96% of marketers say they participate in social media marketing. Social media is important for any business. At the same time, 91% of them are still in search of the most effective social media tactics and the best ways to engage their audience.
If you’re using social media to market your business, here is a list of 19 ideas to inspire you as you come up with new content.
- Questions: People enjoy answering questions that are relatable. Ask simple, basic questions that your followers can answer quickly.
- Polls: While Facebook has already killed their built-in polls, running them manually are great engagement boosters. Post an image with the available options and ask your fans which one they like best (or least).
- A-day-in-the-life photos: Take candid photos of employees, the office or a workspace. Particularly useful in building audience trust for SMEs, posts like these make your audience know that there’s a real company and real people behind your brand.
- Quotes: Whether it’s inspirational or hilarious, quotes are effective in capturing engagement. Having the quote on an image is even better.
- Memes: Customers love brands with a sense of humor. Get your customers to laugh with you by building content upon memes or finding relevant e-cards!
- Fill-in-the-blanks: (e.g. “My favorite thing to do on a Saturday is _______”). This type of social media post can get some really interesting answers! Be as creative as possible to generate creative feedback.
- Statistics posts: Share new, relevant industry statistics to your followers. These can work well especially for Twitter’s limited 140 characters.
- Infographics: Infographics are eye-candy and engaging. Find relevant infographics on sites like the Daily Infographic or design your own.
- Blog post links: Be sure to share your blog posts on social media! Also, re-share old and popular posts to gain new engagement and extend the content’s lifespan. You may even want to do a weekly round-up and post a list of the ‘must read’ articles for the week.
- Give a recommendation: Share a helpful resource (even those not made by you), a free tool or maybe a book that your fans or followers will appreciate.
- Photos associated with the brand: It doesn’t necessarily have to be a product or an image stamped with your logo. A good example of this is how Starbucks doesn’t just share coffee photos on Instagram, the brand also posts sunshine, hangouts/good friends and pretty much anything that evokes warm feelings.
- Fan posts: Look for your hashtags and mentions and share/retweet the best posts from your customers on your brand’s page.
- Ask for advice: Pose a problem and ask fans what they would do in the situation.
- Do a throwback: Get those old logos, website screenshots or a young photo of the CEO and take a trip down memory lane with your followers. Don’t forget to use #throwback or #tbt (if you’re posting on Thursday, of course!).
- Contribute a trending topic: Be sure to check the context before using a popular hashtag, though! You don’t want what happened to Kenneth Cole and DiGiorno to happen to your brand.
- “Caption this”: Share an interesting photo and get fans to come up with the perfect caption.
- Thank your fans: This is especially great for social media milestones like gaining 10,000 followers, 50,000 likes, etc.
- Hold a contest: Who doesn’t love contests? Run a photo contests or hold a giveaway to get engagements. This can be as simple as asking your fans or followers to comment or retweet to enter.
- Product/service-related photos: Of course, share your product or service! Don’t forget to give out coupons and offers via social media, too. Self-promotion should come last on your social media content priorities, though.
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Social networks are primarily for building relationships, and business should put more effort into establishing trust with their customers when using social media. After all, when those customers finally want to make a purchase, they’ll come to the brands they trust.
Social media isn’t merely about having an account on the different networks available. It requires a strategic formulation of content together with appropriately using the tools included in it such as sharing, retweeting, and using of hashtags to have proper customer engagement. If you’re not online savvy enough, we can guide you with everything you need to know in the digital field, from research, analytics to the development of techniques through our knowledge and offered services. Learn more!