It’s one thing for your brand to have social media presence and another thing to publish content that can go viral.
Getting your content shared like crazy doesn’t just involve posting multiple times a day. More importantly, brands must create and post content that will not only represent them but will also connect with people in a deeper level.
To give you an idea of which types of content are most likely to go viral, here’s a list you can check out.
Infographics have always been popular on social media based on social media analysis and studies. Brands are able to condense vital pieces of helpful information into a highly visual medium that is not only pleasing to the eye but also easier to digest.
Personal photos work well not just for celebrities but for brands too. They show their followers that they too are human, making them very relatable. Followers will find it harder to connect with a brand that doesn’t have a human face. So, get an endorser to represent your brand or just feature photos of company representatives such as your CEO.
Sometimes a dose of inspiration is just what a person needs to get motivated. Because all sorts of people can relate to them, quote graphics are highly shareable in every social media platform, such as Facebook, Twitter, Pinterest and Instagram. The most popular ones though are those that have fascinating images that capture the essence of the quote combined with a font that is easily readable in all mobile devices.
Everybody appreciates humor once in a while and a meme is a great way to provide that. Memes usually share opinions that are lighthearted, funny, and very relatable. People love sharing it in various social media sites such as Facebook, Pinterest and Reddit. Good memes can go viral really fast so it would bode well for you if you can create one that your audience will relate to.
Comics can be used in different ways. Like memes they can also be funny and lighthearted, the same reason why people love sharing them. However, brands can also use them with a more serious tone to highlight certain issues that they or their industry are facing.
Free Stock Images
People are drawn to beautiful images. Those that work best of course are those that are relevant to the content that your brand is creating. The best images evoke the proper emotions that you want your audience to have when reading your content.
Brands can use these to help their audience help themselves. People find tutorials very helpful because they can easily learn a lot of things simply by watching a video or looking at an image. Video tutorials are popular on YouTube but there are also image-based ones that rank well on Pinterest. Image-based tutorials get a lot of repins on Pinterest but those images that are linked to a site bring more site traffic.
Videos are increasingly playing a larger role in people’s online lives. The rise of YouTube’s popularity has had encouraged even smaller brands to use this medium to connect with their audience. Now, shorter videos are also making the rounds on Instagram and Vine.
In choosing the content type you should post on social media, you should remember to consider your target audience. Knowing what is popular within your market will make it easier for you to decide from this list which content types you should use.
Social media isn’t merely about having an account on the different networks available. It requires a strategic formulation of content together with appropriately using the tools included in it such as sharing, retweeting, and using of hashtags to have proper customer engagement. If you’re not online savvy enough, we can guide you with everything you need to know in the digital field, from research, analytics to the development of techniques through our knowledge and offered services. Learn more!