With the emerging standards of marketing, social media is known as one of the most effective ways of creating influence to the public. It is the leverage of small businesses in building up their product brand against larger companies and expensive marketing plans. Competition is inevitable in business as it is one of the factors why companies improve and develop their services: to uphold continuous client satisfaction and gain new comers. However, in the age where everything is being technologically interconnected, business leaders should always come up with another plan to withstand change in their companies and create better services for their customers which everyone calls “Business-to-Business” partnerships.
Business and marketing leaders have known that building relationships generates corporate sustainability, product improvement, and brand appreciation. It allows products and services of two or more partnering companies to offer and exchange services appropriate to each other’s needs. In a quote by The European financial review, “If business-to-consumer (B2C) marketing is the waves and the froth on the surface, business-to-business (B2B) is the ocean underneath”. Sharing strengths and re-mediating business struggles by allowing other company services that offer their expertise in a particular matter may help you keep the waves of your sales and improving them might turn into rising tides.
Social media outlets may also be imagined as a digital business exposition with fewer assets and people combined to operate their online booth. Creating an account solely designed to develop, connect, and maintain your online presence is easier than spending most of the company’s assets to traditional grounds of advertising and the amount therein, while billboards, radio and tv advertisements, and printing are still vying for the most influential medium, new media and internet has turned the competition into a higher form of connectivity and customer service to global consumers.
Content is the key to create business transactions within the corporate sector, as a leader, knowing what your company needs will require a different approach to open services when you’re both traders or service providers, but the recent summary of the 2017 Social Media Marketing Industry Report lists down findings of what have been hot for new media platform and what’s not:
Live video – 69% of marketers wants to know about using live coverage, products and services shows a higher chance of effectiveness when shown in demonstration or in action.
Visuals – according to the research, 85 % of marketers use visuals in their plans and 73% of them are preparing to develop presentations using even more visual effect.
Tactics and Engagement – 91% of of the marketers would want to find out the best engagement and creative approach to their audience in social media as it is believed that higher response rates attract potential client interaction and feedbacks.
Exposure – news feeds are potential contact, with the right words and visual content, this allows users to explore the company and its shared information on a specific post.
Investing time in social media might not take a lot of your expenses but growing your followers online will take majority of the time, the new leaders who have been using social media as a marketing tool for at least two years helped them improve their sales, 74% of them spend 40-long hours per week to expand business efforts online.
Here are the commonly-used social media platforms according to the report:
Social media posting frequency and activity affects the traffic of your page, changing marketing strategies or exploring online engagement activities for your business may allow new and frequent users to visit and discover products that may suit their personal needs. These, however, may soon become another business decision to make, to create a new branch of authority under your management or seek partnership with another business leader to sustain corporate needs and control difficulties in the future.
In an article by Forbes, social media is an important component of any marketing and client base development platform, this means credibility and quality increases if it is available in different forms of application, and customers may easily share experiences and provide additional information once content is shareable in public.
No matter the size or nature of your company, influence resides to those who are open to possibilities of changing for the better, the willingness to cooperate and understand company’s strengths and weakness, and the desire to create and resolve with the power of partnership.
Infinit Datum is a globally competitive outsourcing company that has the capability framework centered on People, Process, Technology and Security. Its social media outsourcing services are definitely inclined from starting business leaders to larger groups of companies that have been continuously growing as Infinit Datum’s objective is to make sure that every requirement is delivered efficiently at reasonable costs.
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