Online data has always been at the tip of your hands through social media, with its ability to create and share content, it has successfully penetrated our system when it became part of our everyday lives. It allowed us to create posts based on our experiences and responses by posting a status online, sharing a video, or following a page and so on, but aside being a tool for expression and content sharing, these websites gather a significant amount of information that may be used for market research and other business data. It plays a large role on product research, brand exposure, and gathering personal data from all kinds of audiences around cyberspace.
According to Siegel+Gale’s take on these applications, social media “engenders new marketing tactics as it also requires new ways of thinking about research”, these web applications are powerful professional tools that offer two-way engagement between business and consumers in a faster and more-interactive manner of communication. In the recent survey of PwC (PriceWaterhouseCoopers), over a quarter of consumers are more active on social media and most of them indicated that they use these websites to connect with businesses and send them feedback or gain access to fun activities offered to them online.
As a business leader, being digital savvy is an edge on other competitors specifically than those who preferred staying on traditional materials such as print ads and billboards that aren’t cost-efficient and has limited visibility for your target audience. Capitalizing on social media means capitalizing on overflowing responses and personal information from everyone, but how can social media be helpful despite being different from the traditional research methods we’ve been used to? Below are some insights:
1. Social Tagging
Social media has acquired a universal linking concept that connects posts into a stream of topic. (i.e use of Hashtags) Twitter was the first to formulate #hashtags which allowed them to become a basin of information and an open community for an exchange of ideas.
2. Response Measurement and Configuration
Quick responses on posts are more feasible since it has buttons that can be clicked by users anytime. Aside from “Likes” which made Facebook popular, their recent updates came with smileys that reflect their reactions based on a shared content, comment boxes are also provided for users to opt to voice out their thoughts or suggestions on a particular topic. This has made feedback more personalized and intimate between the company and the consumer.
3. Real-time and raw data
Personal information and suggestions are often gathered from creating online posts such as asking questions, posting a picture or a video, or posting a statement. Stream of topic using hashtags, social tagging, going live, and other engagement activities online are also sources of audience information.
4. Trend Research
As a marketing leader, monitoring social trends and the science of being “viral” online may help you formulate a more effective marketing strategy, social media is also an opportunity to connect with different kinds of people by talking and replying to comments and messages from them. You can also create a stream of information that may be used for creating a company content in the future.
5. Creation of online polls and other audience-specific application
Research materials are often seen with tables and charts, these websites made them possible to further develop online research as a powerful tool and an accurate source of data as it gets real-time information coming from clients and potential clients that may interact on a company post or social media page.
At first, small businesses often start building their brand voices through online media by creating their own web pages and regularly checking and updating their activities to produce social waves or pop-up notifications on their followers. This strategy is known to be a cost-effective decision, a practical, and modern solution for advertising products and services. Looking for a partner to collaborate with research and execution is good way to identify your brand position and your current standing in the industry, research outputs may highlight your company’s achievements and challenges to make better business decisions.
As explained in an article by Forbes, “brands that actively and regularly monitor social trends will uncover invaluable insights on what types of content appeal to people, which will greatly inform their content strategy – and eventually, brand positioning, in the long run”. Marketing leaders, in general, are expected to generate relevant trends and new ways to amplify business engagement.
Infinit-O knows that social media is the most effective platform to build your brand, aside from offering social media outsourcing services, it is also your one-stop-shop for online market research and statistical analysis needs.
With our mission to be the trusted and preferred global partner providing customized, quality business solutions, Infinit-O has an overflowing pool of skilled individuals, creating a highly-specialized organization providing world class, quality based solutions that consistently exceeds the clients’ expectations.
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