The web has been increasingly popular and search has bridged the gap between information and the people as much as product and service to customers. A lot of internet users surely thought of searching themselves and see where they might be associated with other websites including their social media accounts, this has been possible with the help of SEO or search engine optimization. Gone are the days of window shopping, where malls were swarmed with potential buyers seeking what they could possibly spend throughout the day. Market leaders may attest to this as an article by Forbes concluded that online campaigns have been very effective, but, it’s always been a risk for the return of investment (ROI) especially to small businesses and entrepreneurs.
Nowadays, people can now search through the internet what they are looking for, by using key terms that might be similar to their needs, these information are being sent and then filtered which helps the users find a particular content or product. With these growing experiences in online marketing and customer service, a business leader is expected to formulate new ideas and execute them to continuously promote their product aligned to their business goals with provided key performance objectives. The company is bound to invest on promotion and market research using technology and media as a form of communication; this is to reach out potential clients and keep up with the tech-savvy competitors.
The e-market resembles a mall with a twist, everything happens on the web. Buyers may stroll around by searching and scanning through recommendations found online, unlike window shopping where promotion is much easier because everyone can see it, digital marketing requires materials from keywords, content, potential client data in a form of survey to drill down a group of people that share the same interest, which what we call as the “audience”.
According to a study by Microsoft featured in Time Magazine, “people now generally lose concentration after eight seconds, highlighting the effects of an increasingly digitalized lifestyle on the brain” which means in the age where every individual wants information in its most convenient form, making them stay on your website require gimmicks, like things that may perk their interests, needs, and wants.
This is where market research comes in, a company may have the option to hire a group of in-house researchers or collaborate with a third-party organization to analyze and interpret data to identify patterns that can be used by CEOs as the basis for business planning and market leaders for conceptualization.
Market research as explained by Investopedia, “is the process of assessing the viability of a new good or service through research conducted directly with the consumer which allows a company to discover the target market and record opinions and other input from consumers regarding interest in the product”, this aims to trim down the mass of users by having them answer set of questions and observe behaviors related to the websites they visit, their needs, and sometimes their personal information to create a common ground for visitors and targeted web visitors for the purpose of tailoring advertising strategies to feature the priorities seen to the consumer.
Attracting the traffic is the goal of every website. In order to succeed in generating web visitors, a leader should be aware of the following:
- Objective – Each website should have a customer-centric approach. Users usually visit websites that cover their concerns and other valuable information that may satisfy their needs. Provide online support and exclusive items that may urge them to scroll a bit longer than usual.
- Content – Create a stronger content, it should be relevant to your target audience, it can be entertaining but should be informative. A lot of readers prefer quick with quality rather than a longer eye journey.
- Appeal – Invest time on the appearance, plan color combinations appropriate to entice potential visitors. A website’s design, attached media, and over-all appearance may add up to the traffic.
- Target Audience – Customers love to discuss and share thoughts or experiences, especially with products and services. Connect to communities and reach out to potential visitors by sharing links to your website or invite them by creating promotions that they can actively participate.
There are a lot of ways to capture and hold a client’s attention. The components to consider, aside from the listed above, depend on how a business leader views a particular target audience, these may depend on the reaction, the survey results, or a personal interaction with the client or visitor.
A good collaboration creates a stronger foundation of a business decision; a third-party organization may help you gather data without the burden of adding multiple tasks on your current load. Outsourcing avoids subjectivity of results unlike researches being done internally and may maximize collected information for further business enhancement.
Infinit-O is a trusted and preferred outsourcing company of businesses across the globe. It is composed of experienced team members with high quality and value of services dedicated to helping small and medium-sized companies to grow and experience quality-based solutions in Data and research services.
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