Millions of individuals and companies all over the world connect to the Internet every day, making it a necessary tool in daily communication, information dissemination, education, business, and entertainment. With most major personal and business transactions now occurring online, criminals found a new venue where they can exploit individuals and companies. The vast amount of […]Read More
Dark data is the information organizations collect, process, and store during regular business activities, but generally fail to use for other purposes. Think about it — anyone has the ability to create and store information. Taking into consideration people in the digital era, anyone can create files and store their output in their respective computers.Read More
As online shoppers flock e-commerce sites during the Christmas season, retailers are looking for ways to leverage on the insights they could gain through analytics. Here’s how relatailers can benefit from Big Data during the holiday season.Read More
Contrary to what most people assume about brands being ‘heartless’ – only thinking about how to promote the business, make the community know and feel that behind the brand stands a person that has the same feelings with the rest of them – you.Read More
Surveys are effective tools for market research, customer feedback and monitoring performance. It helps in coming up with important business decisions too. While surveys usually deal with a lot of simple question and answer forms given to respondents, surveying is actually challenging and if not designed correctly, can lead to biases and misleading results.
Designing a survey is as important as carrying it out. Like all processes, it is important to get the first step right.Read More