As online shoppers flock e-commerce sites during the Christmas season, retailers are looking for ways to leverage on the insights they could gain through analytics. Here’s how relatailers can benefit from Big Data during the holiday season.Read More
Contrary to what most people assume about brands being ‘heartless’ – only thinking about how to promote the business, make the community know and feel that behind the brand stands a person that has the same feelings with the rest of them – you.Read More
Surveys are effective tools for market research, customer feedback and monitoring performance. It helps in coming up with important business decisions too. While surveys usually deal with a lot of simple question and answer forms given to respondents, surveying is actually challenging and if not designed correctly, can lead to biases and misleading results.
Designing a survey is as important as carrying it out. Like all processes, it is important to get the first step right.Read More
An insightful survey carried out by Forbes Insights and Teradata among 316 executives from large global companies revealed just how much impact big data analytics has on their operations.Read More
Worried about risking the privacy of your data? Here are 3 ways outsourcing can help.Read More