With the holiday season just around the corner, numerous festivities, binge eating, and chaotic malls, among many others are expected, as everyone prepares for this joyous event.
While people are caught up attending to all these things, businesses should be just as busy as well, as this season is an excellent opportunity to come up with effective holiday marketing strategies to increase their sales.
So, to help your business thrive this coming holidays, we’ve compiled a list of infographics that you can use as references for devising marketing strategies—both offline and online. Conversely, if you’re considering social media strategies for the holidays, you may also take a look at our previous article.
These will give your business an overview of shopping trends, what the consumer wants, marketing statistics, and all other tips you’ll be needing. Everything included here are according to data from researches and surveys, which, when evaluated properly through data analysis can lead to an overall successful marketing strategy.
Overview, Statistics, and Trends
1. What You Need to Know about the 2015 Holiday Shopping Season
Planning ahead is crucial for the upcoming holiday shopping season, as this is recognized as the make or break season for e-commerce businesses. 74% of enterprises attested that at least 20% of the holiday shopping accounted for their annual sales while 43% had 20-29% of their annual sales.
2. Holiday 2015 Overview
To help you align your online marketing strategies with your customers’ activities, here’s a quick overview of the statistics this 2015 holiday season. In a recent survey, 32% of shoppers do their gift hunting on social media, and 35% say they were urged to try new brands due to social media, among many other statistics.
3. Prepare Your Small Business for the Holidays
From 2014 statistics, a holiday checklist for this coming season, shopping habits, and other marketing ideas, this infographic would certainly help small businesses to keep pace with their competitors—big companies included too!
4. Holiday 2015 Shopping Trends
Session M provided an infographic covering all the holiday shopping trends that every business should know. Timing trends, spending, shopping location, and mobile shopping too!
5. Consumer Holiday Trends
VigLink believes that a successful marketing strategy requires looking back and learning from wins and losses. So, here’s an infographic comparing the holiday trends for 2014 vs. the 2015 trends according to the top
performing advertisers, the highest converting merchants, and the most purchased products, to name a few.
6. Holiday Marketing and Influencing Purchases
As mentioned, holiday transactions account for a huge portion of a annual business sales, but the influence of digital is actually growing faster than increases in sales. Instagram, for instance, affects the shopper’s likelihood to purchase due to its images—proving that companies should certainly take this into consideration.
7. Essential Marketing Stats & Tips to Prep for Holiday 2015
Did you know that Christmas Eve shopping searches are 58% higher than those conducted on Black Friday? How about the effect of sending out an email that doesn’t display properly? For more surprising stats and tips about the holidays, better read on this infographic provided by Ntent.
8. 5 Ways to Handle the 2015 Holiday Shopping and Shipping Season Like a Pro
Since Christmas shoppers are all about budgeting yet finding something special, it is the responsibility of businesses to meet these customer demands. Here you’ll discover five tips on how you can provide customer satisfaction in terms of online shopping and shipping processes.
9. Insights About What Consumers Want This Holiday Season
If you’re a newbie at the holiday shopping preparation, here’s a quick overview of the services that you should deliver to your target market. Data included are facilities that your business can do in your physical store and online transactions.
10. A Holiday Preview of What Shoppers Want and Where They Want to Buy It
To better devise your holiday marketing strategies, completely understanding what your consumer wants is vital. In this infographic, you’ll have an idea of their allotted budget, when they usually start to shop, and factors that affect their purchases, to name a few.
11. How Consumer Behaviors Change During the Holidays
SmarterHQ knows how consumer behavior changes with the seasons, whereas holiday shopping has a higher probability of customers purchasing on their visit, as they are more influenced by price and inventory rather than brands.
Campaigner’s infographic focused on the best email marketing campaign practices to increase your conversion this holiday season, which includes leveraging on social engagement and mobile optimization, among others.
13. Do’s and Don’ts of Holiday Email Marketing
While we’re aware of the impact of email marketing, knowing the dos and don’ts is crucial to receive your desired results. Read on the infographic provided by US Data Corporation and keep all these in mind when you start brainstorming on your marketing strategies.
14. 5 Holiday Shopping Season Goals for Brands on Facebook
For business utilizing Facebook, read this article for additional info and statistics on how you can further market on this social media platform. Take for instance, there was a 28% increase in the number of photos and videos posted during the holidays compared to other periods of the year.
15. 5 Ways to Engage Holiday Season Shoppers on Twitter
Several retailers have used Twitter as part of their social media marketing strategies. According to the analysis conducted by Conversion, during the last quarter of 2014 (September-December), shopping-related tweets surged by an 83% average from 8pm-12am, while promotional tweets resulted in an 87% spike.
16. How Twitter Influence Holiday Purchase Decisions
This upcoming holiday season, don’t overlook the importance of utilizing Twitter as part of your marketing strategy. According to Media Mister, 54% of users learned about brand promotions through this social media platform and convinced them into making a purchase.
17. More Shoppers Turning to Pinterest Ahead of Holiday Season Blitz
Another online tool that should be integrated into your holiday marketing strategy is Pinterest. With 38 million people who have pinned holiday-related images, along with a 50% increase in the number of holiday pins each year, this visual bookmarking tool is a must!
18. 2015 Pitney Bowes Holiday Shopping Survey
Some shoppers become hesitant in continuing with their online purchases due to shipping-related concerns such as paying for additional fees. However, offering free shipping is a proven incentive based on the statistics included in the infographic.
19. 5 Holiday Shopping Trends to Watch in 2015
Digital has significantly changed our lifestyle, as shown by Google’s findings where researching and purchasing were both conducted online more than ever. For instance, shoppers took advantage of YouTube videos for product reviews shared by people with the same product, as well as product experts.
20. 10 Tips to Get Your Site in the Holiday Spirit
Don’t forget the impact of a quality web design when it comes to e-commerce transactions, as the months of November and December bring in a 30% increase in revenue than non-holiday months. So, time to spruce up your web pages, as this will allow your products to get noticed in an instant!
21. Holiday Shopping Trends 2015: Age & Gender
Before you proceed with finalizing your marketing strategies, reassess all factors that affect how your consumers purchase. For example, their gender. 49.7% of males are likely to buy digital coupons from particular retailers that would be redeemed in-store while 38.6% of women would only do this.
22. Prep Your Ecommerce Site for the Holidays
In preparing your e-commerce for the holiday shopping, you’ll only need to accomplish three steps. Check out this infographic provided by WP Engine to generate high traffic to your site!
23. ‘Tis the Holiday Retail Season: Billions of Dollars in Search
Almost 30% of searches happen if a brand appears in organic and paid search. So, if you want to increase your target, as well as your sales, it’s important to build your presence online.
24. 2015 Consumer Holiday Shopping Forecast
This 2015, one of the forecasts by eMarketer states that 70.8% of digital buyers will be using mobile devices for their purchase. To find out more predictions, read on the infographic to have a clearer image on what to expect this coming holiday season.
25. How a Holiday Email Strategy Can Unlock Big 2015 Numbers
Sending out email campaigns as early as October can significantly add to your figures. Although there are only weeks left before Christmas, you can still use email marketing as a marketing strategy.
26. 2015 Holiday Marketing Trends: The Infographic No Marketer Go Without
It has been said that more than 80% of holiday shoppers search for their gifts online, and 32% of that figure resulted in online sale purchases. These acquisitions were due to the influence of direct online engagement or local search. As the title says, this infographic should never be missed!
27. UK Holiday Readiness 2015
Although mobile shopping has increased, there are still consumers who prefer browsing on their desktop due to its larger screen. Another interesting information is that Apple users are more prolific browsers and shoppers compared to Android users. For more useful statistics, take a quick look at this infographic.
28. Infographic Illustrates How Brands Can Integrate Mobile This Holiday Season
For better user experience among your consumers, why not consider integrating interactive games, engaging videos, and mobile coupons? These are just a few of the strategies to take your mobile optimization to the next level.
Holidays, although it may seem inviting to simply relax, enjoy all your gatherings, and just cherish the moments, business remains to be business as usual.
With these 28 infographics provided, covering relevant factors needed in constructing your marketing strategy, rest assured that you can reap all the benefits that come with exerting extra effort for this period.
Lastly, if you’ll be needing a helping hand, you can always work with a third-party company such as Infinit Datum to ensure that everything will be done on time.