Creating surveys is not just about throwing in a bunch of questions together. Designing surveys, if not done right, can cause gaps and holes in the process which will ultimately alter the end results significantly. Therefore, it is important that you know the right questions to ask and the right words to draw out relevant answers from your sample.

Infinit Datum’s team of expert Market Research professionals is with you in every step of the way—from creating a solid survey questionnaire, to maximizing response rates, to choosing the right survey format that will best bring out the data that you need.

  • Online/Web Surveys. In this age and time where everyone seems to be online, conducting web surveys have become more and more convenient for researchers. However, online surveys have downsides such as lack of human connection, the probability of spam, the short attention span of your target sample, not to mention a dozen distractions that are a browser tab away.

With all of these potential pitfalls, is important that you know the best practices and techniques in designing and implementing online surveys. We help our clients create the best possible online survey format that’s tailor fit to their specific requirements.

From General Surveys (Satisfaction and Preference Surveys) to MaxDiff to Conjoint, our team of Market Research experts is equipped with the latest tools and techniques to assist you in designing and refining your online survey.

  • General Surveys. Surveys are perhaps the most used methods to gather data for market research purposes. Surveys can be administered quantitatively or qualitatively, depending on the objectives of the study.

Samples of these surveys are Satisfaction and Preference Surveys, which are extremely helpful in understanding market behaviors and customer profiles.

Surveys are not just a bunch of random questions put together. Designing a survey questionnaire should be strategic and carefully thought of in order to draw significant input from your target sample.

  • MaxDiff. Also known as “Best-Worst Scaling”, MaxDiff is an approach that’s used to obtain preference scores for multiple items or products placed against each other.

Universally used to test brand images, brand preferences, product features and product comparisons, the MaxDiff approach is a process where respondents choose the best and the worst from a selection of items. The scores are then computed and analyzed, and the resulting data becomes reflective of the perceived value of the product/brand/service.

The process may sound simple, but administering the MaxDiff survey requires the proper know-how and technical expertise to prevent errors.

Infinit Datum’s team of Market Research experts has been doing different research methods and statistical approaches over the years, gaining the right amount of experience to perform each task properly. With Infinit Datum, you can be assured that the right survey and research processes are administered and implemented with precision.

  • Conjoint. Conjoint is another technique used in Market Research to determine how one’s target market value the different attributes of a specific brand, product, or service. The bottom line of the Conjoint approach is to determine the best possible combination of features or attributes that is most influential to the target market’s decision making and buying preferences.

This approach is widely used in testing customer acceptance of new products, advertising, and design. Data derived from this method allows businesses to create better products, enhance brand image, or improve existing services.

Infinit Datum’s team of Market Research experts has been doing different research methods and statistical approaches over the years, gaining the right amount of experience to perform each task properly. With Infinit Datum, you can be assured that the right survey and research processes are administered and implemented with precision.

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  • Mobile