Social Media Facts & Statistics

Social media use continues to grow around the world. A survey from WeAreSocial.net reveals that social media’s year-on-year growth remains strong with global penetration rates now in excess of 30%. Advances in technology, such as the growth of smart mobile devices, has contributed greatly to this and will further drive the development of social media in the years to come.

It is no wonder then that many businesses are now leveraging social media to create brand awareness for their products and services. The popularity of social media in business is so tremendous that businesses of all sizes have started their own social media teams or have acquired social media outsourcing services.

Aside from brand awareness, social media provides businesses with many other benefits, including improved lead generation, more efficient customer service, increased customer engagement, increased website traffic and search ranking, and decreased spending among others.

In order to take advantage of these benefits, businesses must keep themselves abreast with the latest findings on social media usage around the world. This list of facts and statistics will help them understand how fast social media platforms are growing, who are using them and what they are being used for.

General Social Media Stats

Social Media

The following compilation of general social media statistics showcase the rate of growth of social media around the world as well as some facts on user demographics and usage habits. One of the most interesting trend that marketers must take note of is the rate of growth of mobile social media users as this presents brands with a very important reason to leverage social media for business.

(Source: Cloudswave.com)

(Source: Statista.com)

(Source: Statista.com)

(Source: Statista.com)

(Source: Statista.com)

(Source: Cloudswave.com)

(Source: Cloudswave.com)

 (Source: SimplyMeasured.com)

(Source: WeAreSocial.net)

(Source: SimplyMeasured.com)


Facebook

Facebook

Facebook is one of the fastest and most popular social media platforms in the world today. Its popularity with its more than 1 billion users worldwide has made it imperative for brands of all sizes, and across different industries, to utilize the platform as a way to engage with their target audience. Understanding the trends of this platform is vital for brands to get better results for their advertising and marketing strategies.

Facebook continues to improve its platform in order to allow brands to market themselves more effectively. Facebook Ad solutions allow content creation for mobile marketing strategies to take advantage of the growth of Facebook mobile use worldwide.

Their acquisition of both Instagram and Whatsapp will also benefit brands who plan on increasing their use of these platforms in 2015 and the years to come. The platform likewise continues to develop new features for Facebook video, such as the native video auto-play, as Facebook Video views surpassed YouTube for the first time back in 2014.

(Source: Statista.com)

(Source: Cloudswave.com)

(Source: Cloudswave.com)

(Source: Cloudswave.com)

(Source: Statista.com)

(Source: Cloudswave.com)

(Source: Cloudswave.com)

 (Source: Cloudswave.com)

 (Source: ExpandedRamblings.com)

(Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

Twitter

Twitter

Twitter is one of the most popular social media platforms being used by brands these days, with many using it as well as a customer service channel that addresses customer issues and complaints. Despite its popularity though, it is facing competition from more visual channels like Instagram and Pinterest as the market demands more mobile and visual platforms.

To address this demand, Twitter added Vine, the looping 6-second video app, in 2013. They also eventually started allowing images to appear in the Twitter stream. Most recently though, they brought in the video streaming company Periscope, which allows users to share live video and stories as they happen. The challenge for brands using Twitter these days is on how to become a more visual tweeter as research reveals that tweets with images get 18% more click throughs, 89% more favorites and 150% more retweets.

(Source: Cloudswave.com)

(Source: Cloudswave.com)

 (Source: Cloudswave.com)

 (Source: Cloudswave.com)

 (Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

(Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

(Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

(Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

LinkedIn

LinkedIn

LinkedIn is one of the most successful social media platforms to date. By placing professional networks at the forefront of the app, it has changed the face of recruitment and has made long-term career success dependent upon it.

The platform is now a necessity for professionals looking for new opportunities or high levels of position. It gives them an opportunity to showcase their skills, experiences and work samples in a global scale. Likewise, it makes it easier and faster for companies around the world to seek the best talent available. In fact, the number of companies investing in social recruiting is growing, with LinkedIn as the top choice site for hiring.

(Source: Linkedin.com)

 (Source: Linkedin.com)

(Source: Linkedin.com)

(Source: Cloudswave.com)

(Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

(Source: ExpandedRamblings.com)

(Source: ExpandedRamblings.com)

Social Media Analysis

 (Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

Instagram

Instagram

Visual content has become more important in today’s brand marketing strategy. Instagram is the top choice app for this. In fact, it is the most popular platform now for image sharing.

With social advertising on the rise, Instagram is only expected to grow even more. As with other social apps, Instagram is also now experimenting on advertising and have recently launched the in-feed video ads, targeting the app’s young and affluent audience.

Consumer-focused businesses will benefit most from this image-based platform since customers are constantly posting photos of products and services.

 (Source: Instagram.com)

 (Source: Instagram.com)

 (Source: Instagram.com)

 (Source: Instagram.com)

(Source: Cloudswave.com)

(Source: Cloudswave.com)

(Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

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 (Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

 (Source: Brandwatch.com)

 (Source: Brandwatch.com)

Pinterest

Pinterest

Pinterest was named the third most popular social network in the US just two years after it launched in 2010. It continues to grow and improve with features, such as profile pages, rich pins, enhanced search and promoted pins.

Initially attracting primarily female users, the demographics are slowly changing now as more sign ups from men increases, doubling in 2014. This gives businesses an opportunity to target both. Mobile usage of Pinterest is also increasing, making it imperative for businesses to get their mobile website functioning properly in order to allow users to experience their content more effectively.

(Source: Statista.com)

 (Source: SimplyMeasured.com)

 (Source: Cloudswave.com)

(Source: Cloudswave.com)

 (Source: Cloudswave.com)

 (Source: ExpandedRamblings.com)

(Source: ExpandedRamblings.com)

 (Source: SocialMediaToday.com)

 (Source: SocialMediaToday.com)

 (Source: SocialMediaToday.com)

Google +

Google+

Google+ launched in 2011 as Google’s answer to Facebook but unlike the latter, it focused on privacy by allowing people to share things only to specific “circles”. Its successes include the Google+ Hangouts and Photos. However, it has been unsuccessful in unseating Facebook as the top social media platform.

A year ago it had more than 300 million active users but the level of activity in the site has been questionable. It has since stopped providing statistics on the number of users they actually have. Google product chief, Sundar Pichai, has already announced that Google+ will be rebranded but no other updates have been released yet about their plans.

 (Source: SimplyMeasured.com)

 (Source: Cloudswave.com)

 (Source: DigitalInformationWorld.com)

 (Source: DigitalInformationWorld.com)

 (Source: DigitalInformationWorld.com)

 (Source: DigitalInformationWorld.com)

 (Source: DigitalInformationWorld.com)

(Source: DigitalInformationWorld.com)

 (Source: StatisticBrain.com)

 (Source: StatisticBrain.com)

Other Social Media

Other Social Media

Brands would do well to also consider other social media apps in the market today in order to prepare themselves for any impact these may have on their business. It is especially important to take note of the growth of messenger type apps, especially as more and more people are going mobile.

Below are some recent statistics on other growing social media platforms.

 (Source: SimplyMeasured.com)

 (Source: StatisticBrain.com)

 (Source: StatisticBrain.com)

 (Source: StatisticBrain.com)

 (Source: SimplyMeasured.com)

 (Source: OurSocialTimes.com)

(Source: OurSocialTimes.com)

 (Source: ExpandedRamblings.com)

(Source: ExpandedRamblings.com)

 (Source: ExpandedRamblings.com)

If there’s one thing these facts and statistics tell us, it’s that social media is growing in leaps and bounds and that it will continue to do so in the years to come. Businesses who wish to grow and succeed must then be able to thrive in this new playing field. The key lies in good understanding of these social media platforms so that an effective social media strategy can be developed.

Social media marketing requires both knowledge and expertise in order to do efficiently and successfully. If you wish to learn more about how social media can take your business to the next level, Infinit Datum can help you. Inquire about our services now.