Transforming Data into Information, and Information into Insights
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Our Insights on Data,
Social media analysis helps you understand your customers and competitors better. One of the techniques to do this is through social listening, also known as social media monitoring. What is social listening? According to PricewaterhouseCoopers (PwC), it is the process of monitoring what is being said about a company, a product, or a brand across […]Read More
It is a common misconception that data analytics is a technical process that managers get too overwhelmed and intimidated to learn. Data analytics do not focus on technical skills but thinking skills – something that managers are supposed to be experts in.Read More
As online shoppers flock e-commerce sites during the Christmas season, retailers are looking for ways to leverage on the insights they could gain through analytics. Here’s how relatailers can benefit from Big Data during the holiday season.Read More