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Social Media Listening and Its Importance

Social Listening and its Importance

Social media analysis helps you understand your customers and competitors better. One of the techniques to do this is through social listening, also known as social media monitoring. What is social listening? According to PricewaterhouseCoopers (PwC), it is the process of monitoring what is being said about a company, a product, or a brand across […]

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Data analytics manager

Data Analytics: A Quick Guide for Managers

It is a common misconception that data analytics is a technical process that managers get too overwhelmed and intimidated to learn. Data analytics do not focus on technical skills but thinking skills – something that managers are supposed to be experts in.

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