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What is Dark Data?

Dark data is the information organizations collect, process, and store during regular business activities, but generally fail to use for other purposes. Think about it — anyone has the ability to create and store information. Taking into consideration people in the digital era, anyone can create files and store their output in their respective computers.

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Social Media Listening and Its Importance

Social Listening and its Importance

Social media analysis helps you understand your customers and competitors better. One of the techniques to do this is through social listening, also known as social media monitoring. What is social listening? According to PricewaterhouseCoopers (PwC), it is the process of monitoring what is being said about a company, a product, or a brand across […]

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